AMMI is a Los Angeles–based global e-commerce operations partner connecting customers and brands through innovative digital commerce. As one of the top players in Asia’s livestream and influencer economy, AMMI partners with four official TikTok units (TSP, CAP, TAP, and Livestream Partner) and supports a network of over 100,000 brandsworldwide.
Illustrated Domain was commissioned to develop a complete digital presence for AMMI on Wix Studio, crafting both the visual language and full brand copy to reflect its multinational scale and modern tone. Every line of copy was written by our team—balancing precision, cultural nuance, and global appeal.
The Challenge
AMMI’s previous site lacked cohesion and contemporary voice. Their services spanned across marketing, media, and commerce, yet the story needed to feel unified and high-impact—fashion-forward but enterprise-ready.
We set out to:
Transform complex business pillars into clear, persuasive storytelling.
Present AMMI’s beauty and fashion expertise through elevated tone and structure.
Design modular content for scalability and translation into multiple markets.
Establish a credible platform for investor, brand, and creator partnerships.
Key goals included:
Rewriting and refining content for clarity, accuracy, and tone consistency
Standardizing metadata and internal naming conventions across all divisions
Integrating Nova Group Pacific (Australia) under a unified brand voice
Repairing broken links and redundant legacy URLs
Rebuilding navigation to connect services, case studies, and insights seamlessly
Our Solution
Illustrated Domain delivered a full brand narrative and website copywriting system, including all hero lines, service descriptions, and data highlights.
We:
Developed SEO-aware, conversion-driven messaging for every page.
Wrote and structured microcopy and UX text for navigation, CTAs, and headers.
Created a flexible storytelling rhythm—blending emotional resonance with enterprise clarity.
Reinforced AMMI’s credibility through data storytelling (10B+ livestream viewers, 100K+ brand partners).
Integrated regional presence and bilingual readability for cross-market clarity.
The Results
A cohesive, editorial-grade website that speaks to both beauty and business audiences.
A consistent brand voice now used across AMMI’s investor, PR, and TikTok partner channels.
Stronger cross-regional visibility through on-page SEO, structure, and localized hierarchy.
A site ready to expand with future case studies, influencer collaborations, and campaign showcases.
