BRB Properties Inc. is a veteran-owned short-term rental management company offering five-star service to both guests and property owners in Savannah and Tybee Island. Founded with a commitment to integrity, hospitality, and local expertise, BRB needed a digital presence that reflected their professional reputation and growth-ready mindset.
Illustrated Domain was hired to create a new visual identity and launch a modern website powered by Wix Studio—including integrated booking capabilities, SEO enhancements, and a storytelling-driven brand experience. The goal was to unify their operational strength with a clean, compelling digital identity that speaks to owners and travelers alike.
The Challenge
The client’s previous website lacked the functionality, clarity, and visual strength to support their expanding business. Key goals included:
Showcasing the company’s personal service and veteran-owned distinction
Communicating professionalism to property owners while remaining welcoming to guests
Integrating future-ready booking tools and search visibility
Translating a high-touch brand into a clean, effective website that could scale
Key goals included:
BRB Properties needed a digital presence that matched their five-star service, veteran-owned identity, and growing operational capabilities. Their previous site lacked clarity, sophistication, and the booking functionality required to support expansion. Key goals for the project included:
Establish a modern visual identity that reflects integrity, hospitality, and local Savannah/Tybee character.
Communicate professionalism to property owners while staying warm and welcoming to travelers.
Integrate future-ready booking tools, stronger SEO foundations, and scalable site architecture.
Showcase BRB’s high-touch service and veteran-owned distinction with clear messaging and purposeful storytelling.
Deliver a clean, growth-ready website built on Wix Studio, with tools the internal team can easily manage.
Our Solution
We developed a modern, story-rich website and brand toolkit tailored to BRB’s audience and growth objectives:
Wix Studio Website: Custom site featuring clear navigation, SEO-optimized content, mobile performance, and advanced booking tools.
Visual Refresh: Refined logo usage, brand color adjustments, and photography integration to reflect the Savannah aesthetic.
Copywriting + Messaging: Conversion-focused site copy that speaks to both owners and guests, plus refined brand tone across pages.
SEO Pro Services: Local search optimization, keyword strategy, and Search Console integration to elevate Google visibility.
Hospitality Integration: Embedded “Hospitable” booking widget, plus training support for ongoing content updates.
The Results
A more polished, scalable digital presence that reflects BRB’s values and operational excellence:
Streamlined navigation and messaging aligned with both target audiences
A high-converting platform ready for expanded property listings
Stronger organic search visibility and SEO performance
Internal team empowerment via training and editable assets
