Cuore Collective is a communications and strategy consultancy founded by Kelly Cheeseman and Pia Arthur, two accomplished leaders known for helping global brands navigate communications, and strategic positioning across corporate, retail, and technology sectors.
Illustrated Domain was commissioned to design and launch Cuore’s new digital presence and collateral suite—including a Wix Studio website, business cards, a one-pager, and a professional SEO foundation. The project’s tone and visual aesthetic were crafted to reflect Cuore’s defining ethos: “Clear Communication in a Complex World.”
Our work focused on design precision, SEO performance, and cohesive brand implementation across every medium—delivering a platform that feels as articulate and composed as the consultancy it represents.
The Challenge
As a newly launched firm, Cuore needed a brand presence that communicated confidence, clarity, and trust—without relying on heavy visual or written complexity. Their existing materials were minimal but needed structure, consistency, and a professional polish across digital and print.
We set out to:
Create a content-forward website that conveys expertise through design restraint.
Align the brand identity across web, print, and presentation materials.
Build a technical SEO foundation to ensure visibility for branded and founder-name searches.
Deliver a cohesive handoff system the team could manage independently after launch.
Key goals included:
Beyond content, there were practical and technical hurdles to overcome:
Multilingual complexity — ensuring exact 1:1 translations and maintaining tone parity across three languages.
UI alignment — creating a modular grid where cards, CTAs, and forms aligned flawlessly across browsers and breakpoints.
Dynamic content handling — stabilizing forms, thank-you states, and interactive modules without visual “jumping.”
Visual refinement — optimizing video, imagery, and iconography for enterprise-level polish and performance.
Launch orchestration — transferring ownership, managing blog migration, and guiding a seamless hand-off to Serendi’s internal teams without downtime.
Our Solution
Illustrated Domain built a unified design system and launch package that balanced simplicity with credibility:
Wix Studio Design + Development: A responsive, minimalist site emphasizing hierarchy, whitespace, and brand voice.
Collateral Design: Coordinated business cards and editable one-pager, extending the web look and feel into offline client interactions.
SEO Pro Optimization: Custom keyword research, meta structure, sitemap reindexing, and Google Search Console integration for Cuore, Cheeseman, and Arthur branded queries.
Launch Support: Full site transfer, DNS and GoDaddy integration, and guided training to ensure a seamless transition.
The Results
A polished, professional identity consistent across every platform.
Improved search visibility for both founders and the Cuore brand.
A modern digital foundation optimized for clarity, credibility, and long-term growth.
Editable design assets enabling internal updates without dependency.
