Who they are. Kroll Capital is a middle-market investment banking and M&A advisory firm based in the U.S. Midwest, serving founders, family-owned companies, and private equity across sectors such as Industrials & Manufacturing, Packaging & Printing, Healthcare & Devices, Business Services, Technology & IT, Consumer, Transportation & Logistics, and Aerospace & Defense.
What they do. They advise on sell-side and buy-side M&A, capital solutions, and strategic planning—bringing deal discipline, sector insight, and operator empathy to every engagement.
Our role. Illustrated Domain delivered an end-to-end transformation: we wrote the copy, architected the content, designed the UI, and built the site in Wix Studio. We also implemented on-site SEO, GA4/GTM analytics, and a gated industry-report system to turn expertise into demand.
The Challenge
Translate a deep firm story into credible, client-friendly copy across 60+ pages.
Standardize transaction “tombstones” (outside/inside states, logos, typography) for clarity and consistency.
Build a scalable structure for Industries, Team, News, and Research.
Configure downloadable reports with domain controls (e.g., block free emails) and stable form behavior on mobile.
Launch with enterprise telemetry (GA4/GTag), re-indexed sitemap, and an SEO foundation in a highly competitive space.
Key goals included:
UI consistency — developing a modular grid system to ensure perfect alignment of cards, CTAs, and forms across all browsers and screen sizes.
Dynamic stability — refining forms, thank-you states, and interactive modules to prevent layout shifts or visual “jumps.”
Visual optimization — enhancing videos, images, and iconography to deliver enterprise-level polish and performance.
Launch coordination — managing ownership transfer, blog migration, and a smooth handoff to Serendi’s internal teams with zero downtime.
Our Solution
Copywriting & Narrative: We authored all page copy—positioning, headlines, body, CTAs—balancing capital-markets credibility with accessible, founder-friendly language.
Information Architecture: Clear pathways across Transactions → Industries → Insights, so visitors can move from proof to depth to action.
Component System: Uniform card heights, anchored CTAs, predictable spacing, and mobile-first refinements to eliminate layout “jumps.”
Transactions Module: Precise artwork handling for tombstones (logos, backgrounds, inside/outside states) and sector mapping.
Gated Research: Email-gated downloads for eight industry reports, with domain filters and automated delivery.
Analytics & SEO: GA4 + Google Tag connected end-to-end; robots/sitemap verified; meta titles/descriptionsstandardized site-wide; Search Console re-index.
Launch Orchestration: Site transfer, plan upgrade guidance, verification code coordination, and post-launch QA.
The Results
A modern, credible capital-markets site that performs across devices.
Clear “proof paths” from transactions to industry expertise to downloadable research.
Search-ready structure with measurable analytics—and a foundation for compounding organic lift.
Editor-friendly workflows so the Kroll team can update bios, news, tombstones, and reports without friction.
