Nova Group GBC, a leader in environmental, social, and governance (ESG) consulting, partnered with Illustrated Domain to modernize its digital ecosystem and better communicate its expanding global footprint.
From spark to spotlight — we turn raw ideas into polished, profitable realities. For over 16 years, we’ve helped brands and businesses transform their digital presence into measurable growth.
The Challenge
Over years of growth, Nova’s website had become a dense information hub — a mix of legacy content, technical pages, and newly acquired divisions.
The site’s scale (100+ indexed pages) and its complex network of case studies and blogs created overlapping messages and inconsistencies in structure, naming, and SEO.
The challenge: to simplify without erasing depth — keeping the sophistication of a multinational ESG firm while untangling years of content sprawl.
Key goals included:
Rewriting and refining content for clarity, accuracy, and tone consistency
Standardizing metadata and internal naming conventions across all divisions
Repairing broken links and redundant legacy URLs
Rebuilding navigation to connect services, case studies, and insights seamlessly
Our Solution
Illustrated Domain led a full-spectrum digital refresh — part editorial overhaul, part architectural rebuild.
Content & Copywriting: Rewrote all site content in a confident, accessible tone that reflects Nova’s expertise in sustainability, governance, and environmental strategy. Every headline, paragraph, and CTA was created for clarity and continuity.
Content Architecture: Reorganized over 100 pages to create a logical flow between service areas, ESG insights, and case studies. Introduced structured internal linking to guide users intuitively.
SEO Alignment: Standardized metadata, H1s, and structured data across the site. Implemented 404 repairs and redirection mapping to preserve equity from older URLs.
Global Integration: Brought Nova Group Pacific into the digital fold, ensuring consistent naming, navigation, and visual presentation.
User Experience Enhancements: Simplified pathways for content discovery and optimized page load structure for a more modern, frictionless browsing experience.
The Results
A fully unified site experience across 100+ live pages and global regions
Clear, cohesive brand language reflecting the company’s scale and integrity
Enhanced discoverability through SEO and structured navigation
Seamless integration of international divisions under one global identity
A sustainable, scalable foundation ready for future content expansion
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