Serendi is one of Europe’s foremost names in Recruitment Process Outsourcing (RPO) — a trusted partner to Fortune 500s and global enterprises seeking smarter, more agile hiring across borders. With offices throughout Europe and a growing presence in North America, Serendi manages high-volume talent programs for world-class brands while maintaining the personal, high-touch service of an embedded recruitment team.
When they partnered with Illustrated Domain, their goal was clear: evolve their digital presence to match the scale, reach, and credibility of the organization itself. The new Serendi.com needed to be multilingual, modern, and methodical — a website capable of communicating global authority with the polish of a boutique experience.
The Challenge
Serendi’s previous site had grown organically over time, which made it inconsistent in form and structure. Their multilingual content (English, German, and French) demanded precise placement and perfect translation integrity.
Key goals included:
Beyond content, there were practical and technical hurdles to overcome:
Multilingual complexity — ensuring exact 1:1 translations and maintaining tone parity across three languages.
UI alignment — creating a modular grid where cards, CTAs, and forms aligned flawlessly across browsers and breakpoints.
Dynamic content handling — stabilizing forms, thank-you states, and interactive modules without visual “jumping.”
Visual refinement — optimizing video, imagery, and iconography for enterprise-level polish and performance.
Launch orchestration — transferring ownership, managing blog migration, and guiding a seamless hand-off to Serendi’s internal teams without downtime.
Our Solution
We approached the project as both architects and problem-solvers, designing a clean, scalable framework within Wix Studio that could support Serendi’s multinational footprint.
Multilingual Foundation: Implemented and verified three complete language environments, balancing UX continuity with SEO best practices for each region.
Enterprise-Grade UX: Engineered pixel-perfect alignment across modules, ensuring consistent visual rhythm and button placement.
Component System: Standardized card grids, adjusted breakpoints, and introduced structured logic so future updates remain uniform.
Form & Motion Stability: Redesigned submission states and micro-animations to preserve structure during interaction.
Video & Media Strategy: Coordinated the sourcing and delivery of licensed 4K media, providing guidance for montage and HERO assets to maintain visual integrity.
Seamless Handoff: Managed transfer, domain coordination, and plan reassignment; trained Serendi’s internal team to confidently maintain and expand their platform.
The Results
A multilingual, enterprise-level website that mirrors Serendi’s stature as one of Europe’s leading RPO providers.
Consistent UI performance across all pages, devices, and languages.
Streamlined publishing processes and independent control for the Serendi marketing team.
A design system that looks as global and intelligent as the company it represents.
Positive post-launch response from internal teams and leadership — the site now serving as both a brand hub and a recruitment showcase across continents.
