Top Dog Industries is a Florida-based underground infrastructure specialist with 40+ years in the field. The team keeps cities and facilities moving with professional pipe cleaning and CCTV/televising, storm drain & catch basin maintenance, hydro excavation/soft-dig, laser profiling & digital gap measurement, CIPP lining, canal/pond services, and rapid emergency response. Their clients span municipalities, utilities, industrial campuses, contractors, and property managers who can’t afford downtime.
Illustrated Domain was hired to modernize Top Dog’s web presence on Wix Studio and build a content engine that does what the crews do: work fast, work clean, and get results. We wrote the site’s service copy, launched a conversion-focused experience, and put the operational plumbing in place so inquiries reach the right hands—day or night.
The Challenge
As the business grew, the site fell behind:
Legacy URLs were still ranking in search and throwing 404 errors, leaking traffic.
Services weren’t clearly structured, making it hard for buyers to self-select and request help.
Emergency contact pathways were not prominent or routed to multiple team members.
The team needed a mobile-first experience, straightforward analytics, and an editor workflow they could own.
Key goals included:
Strategy, site architecture, and full service copywriting
Wix Studio design & build (desktop + mobile)
Contact flow setup (multi-recipient), live chat configuration
301 redirect plan & implementation
Privacy/Terms pages, analytics connections, client training
Our Solution
We delivered a ground-up content and platform refresh built for speed, clarity, and uptime.
Content & Positioning
Wrote high-impact, field-tested copy for core services:
Pipe Cleaning + Televising & Inspection (CCTV)
Storm Drain & Catch Basin Maintenance
Hydro Excavation / Soft-Dig
Laser Profiling & Digital Gap Measurement
CIPP Lining & Infrastructure Rehab
Aquatic Weed Control / Pond Cleaning, Dredging, Canal Bank Restoration
Emergency ResponseShifted from feature lists to risk-mitigation and compliance outcomes (flood prevention, regulatory readiness, asset life, safety).
Added clear Who We Serve modules (municipal, industrial, commercial, contractors) for faster fit checks.
Conversion & UX
Built an emergency-ready interface with always-visible actions and plain-English CTAs.
Centralized contact flows and configured forms to route to multiple recipients for faster response.
Implemented live chat/WhatsApp hookups and a streamlined mobile layout for crews on the move.
Technical Hardening
Implemented 301 redirects for legacy pages—preserving equity and eliminating 404 dead-ends.
Launched on Wix Studio with performance-minded structure, schema-friendly service pages, and analytics hooks.
Added Privacy Policy and Terms pages to support compliance and ad platform requirements.
Produced client training (live + recorded) so the team can update in minutes, not days.
The Results
Zero dead-ends: Legacy traffic now lands on relevant pages via clean 301s.
Faster intake: Multi-recipient form routing + chat reduces lag on urgent jobs.
Clearer buying path: Service pages map problems → methods → outcomes—boosting lead quality.
Ownership for the team: A modern Wix Studio build that’s easy to edit and hard to break.
Ready for storm season: Emergency CTAs and mobile-first UX keep Top Dog responsive when it matters most.
