Tribu Travel came to Illustrated Domain with a clear mission: to redefine how modern travelers discover authentic, high-end journeys. The project called for more than a beautiful website—it needed a voice, a structure, and a system capable of scaling effortlessly as their offerings expanded.
We designed and developed the site in Wix Studio, crafted every word of copy, and built an intuitive, dynamic framework that brings the world to life—region by region, country by country, and story by story.
The Challenge
Tribu Travel was preparing to go live with an ambitious new site featuring multiple regions, hundreds of destinations, and evolving itineraries. The team needed:
A dynamic content system that could grow without breaking structure
SEO consistency across dynamic regional and country pages
Editorial copy that balanced luxury and authenticity—without sounding generic
A seamless handoff that empowered their team to manage content in-house
Fine-tuning post-launch:
Key goals included:
UI consistency — developing a modular grid system to ensure perfect alignment of cards, CTAs, and forms across all browsers and screen sizes.
Dynamic stability — refining forms, thank-you states, and interactive modules to prevent layout shifts or visual “jumps.”
Visual optimization — enhancing videos, images, and iconography to deliver enterprise-level polish and performance.
Launch coordination — managing ownership transfer, blog migration, and a smooth handoff to Serendi’s internal teams with zero downtime.
Our Solution
Our team combined strategy, storytelling, and technical precision to deliver a world-class solution.
Copywriting & Voice: We developed the brand’s entire verbal identity—from headlines to microcopy—infused with editorial warmth and sophistication. Each page was written in a calm, confident tone that speaks to discerning travelers seeking meaning behind luxury.
Design & Architecture: Built a fully scalable CMS with structured collections for Regions, Countries, Experiences, and Itineraries—each interlinked for seamless exploration.
User Experience & Visual Flow: Designed intuitive regional galleries, refined image layouts, and implemented hover + click logic that allowed “coming soon” destinations to appear gracefully.
Technical SEO & Dynamic Pages: Structured metadata and on-page optimization across hundreds of dynamic items to keep search performance clean and uniform.
Training & Empowerment: Transferred site ownership, onboarded Tribu’s team, and trained them to manage and expand content autonomously using Wix Studio’s CMS and dynamic page tools.
The Results
A living, breathing travel platform capable of scaling to hundreds of destinations.
A consistent, editorial brand voice that resonates across web, SEO, and future blog content.
Faster publishing workflow and simpler site management through CMS automation.
A polished, high-performance experience that reflects the elegance and wanderlust of the brand.
