Where Illustrated Domain and Britely meet. The story of a collaboration where imagination and strategy move in sync.

Introducing Britely: Where Imagination Becomes Strategy

Some brands move fast. Others move with intention.  Britely does both.

At Illustrated Domain, we’re drawn to collaborators who think deeply, design thoughtfully, and understand that creativity is not decoration—it’s direction. Britely embodies that belief in every sense. Their work is rooted in clarity, imagination, and a rare ability to make complex ideas feel human, grounded, and visible.

Britely is a creative consultancy built around a simple but powerful idea: extraordinary

outcomes come from connecting ordinary dots in unexpected ways. They work with purpose-driven organizations, innovators, and changemakers who know they’re onto something meaningful—but need the right lens, structure, and creative momentum to bring it fully into focus.

At the center of Britely is Astrid Koch, an innovation designer whose work bridges strategy, storytelling, and visual thinking. Astrid has a gift for hearing what’s beneath the surface—values not yet articulated, ideas not yet shaped—and translating them into brand experiences that feel both intuitive and expansive. Her approach isn’t about forcing clarity; it’s about uncovering what’s already there and framing it so it can be seen, understood, and acted on.

Britely’s process blends design thinking with deep listening. Strategy and making are never separated. Every engagement includes thoughtful exploration alongside tangible creative output—whether that’s brand story development, presentation design, innovation workshops, or visual systems that help organizations communicate with confidence and coherence.

What makes Britely distinct is their pace. They believe in slowing down to move fast. In taking the time to ask better questions. In resisting shortcuts that dilute meaning. Their work is deliberate, curious, and grounded in optimism—without gloss, gimmicks, or empty trends.

Britely often says that amazing work deserves to be seen. We agree. And more than that, it deserves to be understood in context—to be framed in a way that honors its intention and expands its reach without losing its soul.

Why We Work with Britely

Illustrated Domain has a long-standing in-house creative team, led by our award-winning design director,  Marcos Moreira, with over 25 years in the industry. Our internal practice is deep, trusted, and foundational to how we work.

Our collaboration with Britely is intentional. We work with Astrid because her creative voice is singular. Her signature style, way of seeing and her style is unmistakable, something that can’t be replicated. The result is work with depth and clarity, producing websites that unfold as you engage with them.

Britely reflects a mindset that values originality, collaboration, and the belief that creativity—used with care—is one of the most practical business tools there is.

We’re proud to work alongside Astrid and Britely, and we look forward to sparking what comes next together.

If you’re curious about how Britely’s way of thinking could support your work—or how our teams collaborate—we’d love to hear from you.

Contact us directly at contact@illustrateddomain.com to explore what’s possible.

Britely is led by innovation designer Astrid Koch, whose background spans global work, award-winning campaigns, and years of teaching and speaking on creativity as a force for good. 

About the Author

Sarah A. Sherman is the founder of Illustrated Domain, a strategy-led digital agency recognized for helping brands thrive in a rapidly shifting search landscape. With 30+ years of experience spanning finance, film, and global nonprofit leadership, her work blends creative clarity with systems thinking. she now advises high-impact businesses navigate the intersection of AI search, SEO, and digital trust—building not just traffic, but reputational equity that endures.

Have questions or want to connect directly?

Book a call or email contact@illustrateddomain.com