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The New Digital Face of Hospitality America.

  • 3 days ago
  • 2 min read

Some companies manage hotels.

Hospitality America builds careers, communities, and performance ecosystems.


Their executive team doesn’t just track metrics they shape cultures that thrive.

Over the past 30 years, Hospitality America has grown a portfolio of award-winning properties across the U.S., from lifestyle and full-service brands to select-service hotels and hospitality innovation hubs.


The challenge?

Their website didn’t reflect the scale or precision of their operations.

We set out to change that.


The Brief: Build a Website That Works Like They Do

Hospitality America approached us with a clear vision:

  • Position the brand as a disciplined, people-first operator

  • Highlight hotel properties and executive leadership in equal measure

  • Offer an organized, database-driven experience for partners, investors, and job seekers

We took that directive and created a digital platform that aligns structure, story, and strategy


UX Strategy: Precision Meets Purpose

From day one, the site needed to serve multiple audiences:

  • Hotel owners exploring new management partnerships

  • Brand partners like Hilton or Marriott

  • Job seekers looking for mission-driven careers in hospitality

  • Investors and leadership teams reviewing company performance

So we built the site to support them all with a clean navigation, clear calls to action, and frictionless exploration across every page.


Key UX features:

  • Modular CMS collections for properties, leadership, and careers

  • Custom pop-up bios to keep team profiles informative without cluttering the interface

  • Streamlined portfolio structure to showcase hotel brands with polish and precision

  • Integrated career database with smart anchors, filters, and role descriptions

  • Mobile-optimized performance from homepage video to final footer


Technology & Custom Features:

Built in Wix Studio. Powered by Logic.

What lives beneath the surface of the site is just as important as what visitors see.

Our dev and strategy teams engineered a system that’s:

  • Fully dynamic

  • Easy to maintain

  • Structured for SEO

  • Designed for scale



The Launch: From Legacy to Leadership

By launch day, Hospitality America had a fully responsive, enterprise-ready platform designed to match their pace and ambition. Their team now has full control to:

  • Add new properties as they come online

  • Highlight strategic hires and promotions

  • Recruit talent through a structured career experience

  • Showcase achievements with clarity and class

From the back-end system to the public-facing design, every inch of this build was engineered for confidence, professionalism, and long-term ROI.


See the Live Site →


Want a website that reflects who you really are?

Let’s build it together.


About the Author Sarah A. Sherman is the founder of Illustrated Domain, a strategy-led digital agency recognized for helping brands thrive in a rapidly shifting search landscape. With 30+ years of experience spanning finance, film, and global nonprofit leadership, her work blends creative clarity with systems thinking. she now advises high-impact businesses navigate the intersection of AI search, SEO, and digital trust building not just traffic, but reputational equity that endures.




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