Bringing UV Attractions’ Immersive Worlds Online

A new Wix Studio experience for UV mini golf, laser tag, and custom attractions

Some websites show what a company does.

This one needed to feel like stepping into one of their projects.

UV Attractions has been designing and building immersive UV (blacklight) mini golf courses, laser tag arenas, and custom themed environments for more than 20 years. Their work is bold, cinematic, and highly detailed—filled with creatures, worlds, and scenes that glow under blacklight and transform ordinary spaces into fully realized experiences.

The challenge: their old website didn’t capture any of that energy.

Our mission was to build a new Wix Studio site that:

• Looks and feels as immersive as their attractions

• Clearly explains what they do for mini golf, laser tag, and custom builds

• Makes it easy for serious buyers to request quotes

• Scales with them as they add new projects, services, and pricing tools

  
  

And we wanted the digital experience to echo their tagline spirit: Welcome to the future of fun.

The Brief: Turn a Portfolio into a Sales Engine

UV Attractions came to us with three core needs:

1. A brand-right visual experience Their installations are vibrant, otherworldly, and highly crafted. The website needed to match, without becoming cluttered or hard to navigate.

2. Clear storytelling around services Prospects needed to quickly understand the difference between:

   • UV mini golf builds

   • Laser tag arenas

   • Custom attraction projects and upgrades

3. A better way to start serious project conversations

   Many of UV Attractions’ clients are planning six-figure installations. They don’t need a “Contact Us” form—they need a quoting experience that respects the complexity of their decisions.
   

So we designed the site to be part showroom, part guide, and part pre-sales machine.

Visual Direction: “Architects of Unforgettable Experiences”

We started with the hero line that felt truest to the brand: “Welcome to the Future of Fun — Where Imagination Meets Reality.”

From there, the home page was designed to:

• Lead with bold, cinematic imagery that shows real installs and environments

• Introduce UV Attractions as “the architects of unforgettable experiences”

• Quickly branch into the three primary paths:

  • UV (Blacklight) Mini Golf

  • Laser Tag Arenas

  • Custom-Themed Attractions

Each key page—Home, About, Mini Golf, Laser Tag, Gallery, FAQ/Process, and Contact—was structured to balance story and specificity:

• The About page focuses on the team’s 20+ years of experience, artistry, and technical depth.

• The Mini Golf and Laser Tag pages explain not just “what you get,” but how UV Attractions thinks about flow, durability, layouts, storytelling, and repeat play value.

• The FAQ & Process page demystifies the journey from first idea to final installation.

The visual system leans into dark backgrounds, UV-inspired accents, and large-format imagery—without sacrificing readability or performance on desktop and mobile.

Quote Generators: From “Contact Form” to Real Pre-Scoping Tools

One of the coolest parts of this project lives behind the scenes:custom quote generators built to match the complexity of UV Attractions’ work.

We partnered with a specialist developer, a mathematical genius, and a Guardian Farm volunteer,  to build two advanced Jotform-based tools:

• Mini Golf Quote Generator

• Laser Tag Arena Quote Generator

These forms do more than collect a name and email:

• Allow prospects (or the UV team) to specify:

  • Course size and layout

  • Regions and pricing context

  • Props, ramps, and interactive elements

  • Multi-level configurations (for arenas)

  • Materials and structural choices in a structured way

• Include built-in logic to:

  • Tally selections

  • Apply appropriate calculations

  • Output a clean, printable summary that can be shared with clients
    

During launch, we set up temporary links while we worked on securely transferring form ownership into UV Attractions’ own Jotform account. Once that transfer is complete, the forms are embedded directly into the site’s quote touchpoints and/or member area—so UV Attractions fully owns their data, submissions, and ongoing edits.

This gives them a powerful internal tool to quickly rough out budgets and options with prospects, without exposing sensitive pricing tables publicly.

UX & Structure: From Exploration to Action

We wanted visitors—from FEC owners to family entertainment centers to operators exploring their first attraction—to feel oriented from the moment they land.

Key UX decisions included:

• Service-first navigation Clear links to Mini Golf, Laser Tag, and Contact from the main nav and hero sections.

• Gallery storytelling A gallery that isn’t just a wall of images, but a curated walkthrough of projects that show scale, variety, and craftsmanship.

• Process transparency A detailed “Our Process” section that outlines:

  1. Initial consultation & concept design

  2. Layout, theming, and technical planning

  3. Fabrication and painting

  4. On-site installation and finishing touches

• Contact flows that respect serious buyers The Contact page speaks directly to decision-makers:

  • Clear copy about project types

  • Space to describe the scope

  • A simple path to start the conversation

Everything is geared toward turning curiosity into a meaningful brief.

Training and Handoff: Setting the Client Up to Own It

As with many of our builds, content isn’t static—UV Attractions is constantly installing new projects.

To make sure the site stays alive and current, we:

• Provided a live training session with our specialist trainer, walking through:

  • How to update galleries with new photos and videos

  • How to swap background media on key pages

  • How to refine copy and FAQ entries as offerings evolve

• Recorded how-to videos for later reference

• Left the structure flexible enough to accommodate new attractions, case studies, and feature pages without a redesign

That way, as they capture footage from new installs, the site can evolve in lockstep with the business.

The Launch: A Huge Upgrade Over the Old Site

By the time we launched, the reaction from UV Attractions was exactly what we hope to hear:

• They described the new site as a massive step up from what they had before.

• They appreciated the balance between bold visuals and clear language.

• They were excited to add new project imagery and video as their ongoing installs wrap.

From our side, this launch was a highlight in the “fun-meets-technical” category:

• A visually rich brand

• Highly specialized services

• Smart tools behind the scenes to support real-world sales conversations

In short: a future-of-fun website for a future-of-fun company.

Ready for a new website? Let’s talk. https://calendly.com/sarahsherman/30min