Service
Brand Strategy & Consulting
Before we design anything, we do the thinking most agencies skip. Who are you for? Why should they choose you? What does your business believe that your competitors don't? The answers become the foundation for everything — your identity, your messaging, your website, your marketing.
Know exactly who you are. Then everyone else will too.
Brand positioning, visual identity, messaging and voice, built with you, not just for you. Custom illustration and guidelines your team can use every day.
Most brands are accidents.
Someone liked a color. Someone's nephew made a logo. The website copy was written the night before launch. Nobody decided what the business should say, so it ends up saying nothing.
You can feel it when you land on a site like that. It looks fine. It's forgettable.
We start with you, not the logo.
What are you building? Who is it for? Why should they choose you over the three other tabs they have open? We study your market, your competitors and your customers until we find the one thing only you can claim.
That becomes your positioning. Everything else follows from it: the logo, the colors, the type, the illustration, the voice, the way you answer an email.
You get a system, not a PDF of logos.
Built in Adobe Illustrator and Figma and documented in guidelines your team will actually use, on your Wix Studio site, in your HubSpot or Brevo campaigns, on Instagram and LinkedIn, and in every conversation with a customer.
Six months from now, a new hire should be able to write a post that sounds like you. That's how you know it worked.
We take this personally.
Your brand is a promise you make to every person who finds you. We make sure it's clear, consistent and worth keeping.
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Faq
What's included in a brand strategy engagement?
Discovery session, competitive analysis, audience research, brand positioning, messaging architecture, full visual identity system (logo, typography, color, imagery direction), voice and tone guidelines, and application standards. Scope flexes to fit the project — the strategic foundation is always the starting point.
We already have a brand. Can you help refine it?
Yes, and most of our brand work starts that way. We look at what's working, what's drifted and what no longer fits where your business is going. Sometimes that's a full refresh. Often it's sharper messaging, a tighter visual system and clear guidelines, keeping the recognition you've already earned.
How does brand strategy connect to the website?
Directly. Your positioning decides what your homepage says first. Your audience research decides how pages are organized. Your voice shapes every headline, and your visual identity becomes the site's design system. Because the same team does the strategy and the build, nothing gets lost in translation.
Can you help with packaging and physical brand applications?
Yes. Our graphics team designs packaging, labels, signage, print ads, business cards and event materials, all built from the same brand system as your website.
How long does it take?
It depends on scope. A focused refresh moves faster than a full identity from scratch. You'll get a clear timeline with your quote.
Where do I start?
Book a free consultation. Many clients find their brand's voice in that first call. Or start with our Logo & Brand Identity Questionnaire on the Insights blog to organize your thinking before we talk.
Testimonials
Marion
25/05/2025
Within one call, Sarah was able to help me discover and clarify my brand's voice. She is kind of magical that way. Her team totally nailed it — they generated EXACTLY what I couldn't quite express
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