Web Design & Development

Let's be real: you don't need another pretty website. You need one that makes people trust you, remember you and pick up the phone. 

We build custom sites around your business and the people you want to reach, on Wix Studio, Wix Headless, Webflow, Framer, WordPress, React and AI-native platforms. very build starts with the same questions. 

What does this platform need to do? 

Who has to maintain it? 

What does it need to connect to? 

Where will it be in three years? 

We're a senior-led Wix Studio development studio specializing in complex builds, and advanced Velo developers. We design and develop custom websites and web platforms on Wix Studio, React, Webflow, Framer, WordPress and AI-native tools, choosing the stack for your requirements, not our habits. No templates. No themes. Architecture, design and code built around how your business works.

Advanced Velo development
We work well past the visual editor, directly in Velo's full development environment:

• Backend web modules: secure server-side logic and permission-controlled functions

• Custom routers: dynamic URL structures and programmatic page generation

• Data hooks: validation, transformation and automation on every database write

• HTTP functions: custom API endpoints for external systems and webhooks

• Scheduled jobs: recurring syncs, cleanups and automated workflows

• Advanced queries: multi-collection references, aggregations and filtered data at scale

• External APIs and npm packages: third-party services connected through wix-fetch, with credentials kept in the Secrets Manager

What we build

• CMS architecture: relational collections, dynamic pages and content models your team can manage without a developer

• Custom functionality: filtering, routing, gated content, calculators, member areas and booking flows

• Integrations: CRMs, ERPs, payment systems, booking tools and marketing platforms, connected by API

• Headless builds: Wix's business backend behind a custom React front end

• Multilingual sites: structured translation workflows and language-specific SEO

• AI features: intelligent search, assistants and content tools running on your own data

• Custom software: web applications and internal tools built around how your team works

• Custom backends: databases, business logic, authentication and APIs, on Wix Velo, Wix Headless, Supabase or Node.js

• ERP and operations systems: inventory, orders, clients, projects and reporting in one system your team actually uses.

• Online stores: Wix Studio stores with custom product architecture, pricing logic, checkout flows and inventory connected to your back office

Our technology stack

Platforms

• Wix Studio: our primary platform for CMS-driven, multilingual and high-complexity builds

• Webflow and Framer: design-led marketing and campaign sites

• WordPress: existing WordPress ecosystems, maintenance and migrations

• Base44: AI-native applications, prototypes and internal tools

• Node.js backends: custom server logic, data processing and API services for software builds

Development

• Velo by Wix, JavaScript and Node.js: backend functions, routing, data hooks and custom logic

• React: custom front ends and interactive web applications

• Wix Headless: Wix CMS, bookings, payments and members as a backend for custom front ends

• Vercel: deployment and hosting for React and headless front ends

• Supabase: Postgres, authentication and storage for custom applications

• REST and GraphQL APIs: system-to-system integrations and custom connectors

AI

• Claude and ChatGPT (OpenAI API): assistants, classification, content workflows and intelligent search

• Google Vertex AI: enterprise AI deployments

• RAG (retrieval-augmented generation): AI responses grounded in your own documents and data

Design and motion

• Figma: design systems, components and interactive prototypes

• Spline, Rive and GSAP: real-time 3D, state-based animation and scroll-driven motion

Search and measurement

• Schema.org structured data and semantic SEO: machine-readable content for search engines and AI systems

• GA4 and Google Tag Manager: event tracking, conversion measurement and server-side tagging

Custom art and motion, made in-house
Most development studios hand you a stock icon set and call it design. We have a graphics team with 25 years behind it, and every build draws on that.

• Custom illustration: hand-drawn artwork, icon systems and brand graphics made for your business.

• Motion design: scroll-driven storytelling, animated illustration and micro-interactions built in Spline, Rive and GSAP

• 3D and interactive: real-time scenes and product visuals visitors can explore

• Brand systems: color, type and graphic language that holds together across every page

Art and code come from the same team, so the illustration is designed for the animation, and the animation is built for performance.

Stores built for how you actually sell
A store template works until your business doesn't fit it. We build e-commerce around your products:

• Product architecture: categories, variants, collections and custom-order products that don't carry fixed prices

• Custom pricing and checkout logic: rules for fluctuating costs, quotes, deposits and made-to-order work

• Inventory and fulfillment: connected to your ERP, warehouse or back-office systems

• Payments and subscriptions: Wix Payments, recurring billing and multi-currency setups

• Headless commerce: Wix eCommerce behind a custom React storefront

Katherine Lincoln Jewelry needed a store that could handle daily swings in gold and silver prices. We built a custom pricing notice and checkout confirmation system on Wix Studio, alongside a CMS for one-of-a-kind engagement rings.

How we work

• Discovery: requirements, integrations, content model and technical constraints, documented before design

• Prototype early: clickable prototypes and working proofs of concept for the risky parts first

• Build in short cycles: you review real progress, not status reports

• Test before launch: performance, mobile, cross-browser, accessibility, structured data and redirects

• Hand off cleanly: documentation and training so your team owns the platform