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Wix Headless & Platform Architecture

AI tools generate frontends fast. What they don't generate: payments, CMS, bookings, CRM, analytics, SEO, or hosting that survives real traffic. Wix Headless provides the entire business backend. We architect the connection and make sure every piece works together.

Build the front end anywhere.

Wix Headless architecture: connecting AI-built or custom frontends  to Wix's enterprise-grade business infrastructure.

Fix your vibe-coded website.


You built it in an afternoon. It looks great. But can it take a payment?

Lovable, Bolt, v0, Base44 and Replit make an ok website in minutes. Claude Code, Cursor, Codex and Gemini CLI build custom ones from a terminal. 


The hard part to build correctly is everything a customer never sees:

  • Checkout that actually takes money

  • Bookings that don't double-book

  • Content your team can edit without breaking the site

  • Leads that land in a CRM, not a void

  • Pages Google can actually read

  • A site that stays up when traffic spikes

That's where vibe-coded sites stall. They look finished, but nothing works behind them.

We keep the front end you built and connect it to Wix Headless, which runs the business behind it. Your design stays the same, and now it works.


Wix Headless is the business layer

Wix Headless separates the front end from the back end. You build the interface anywhere. Behind it, Wix runs:

  • Payments, eCommerce and Pricing Plans

  • Bookings and Events

  • CMS and Blog

  • Contacts, CRM, Members and Marketing

  • SEO and Analytics

It all runs on Wix's infrastructure:

  • global CDN

  • 99.99% uptime

  • DDoS protection and SSL

  • SOC 2 Type II and HIPAA compliance

In July 2026, Wix released a plugin that lets AI coding tools like Claude Code, Codex and Base44 work with Wix directly. The business layer is now one prompt away. Making it work for your business is still architecture, and that's what we do.


What we handle

  • Platform choice: Base44, Lovable, Bolt, v0, Claude, Chatgpt, or a custom front end on Next.js, Astro or SvelteKit, hosted on Vercel or Netlify and many others.

  • Integration: the Wix JavaScript SDK, REST APIs and the Wix AI plugin, connected and tested

  • Content structure: CMS collections and content models built so your team can update the site without code

  • Payments and bookings: Wix Payments or Stripe, set up end to end

  • SEO architecture: pages that load ready for Google, schema markup, XML sitemaps and metadata

  • Handover: your team runs everything from the standard Wix dashboard

Why us
We're a Wix Studio agency, named Wix Studio Agency of the Moment, backed by a graphics team with 25 years of experience. We build on Wix every day, so we know exactly where Wix does the job and where custom code needs to take over.


How it works

  1. Map. What does your business need the site to do: sell, book, publish, capture leads?

  2. Choose. The right front end, and the Wix services behind it.

  3. Connect. SDK, APIs, content, payments and bookings, all tested together.

  4. Launch. SEO checked, everything tested, and your team trained.

Pricing
Standard Wix plan pricing. No developer pricing, no API fees, no enterprise sales process. 

Our fee covers the thinking, the architecture and the build.

Blog

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Faq

What is Wix Headless?

Your front end and back end are separate. You build the interface anywhere, with any framework or AI tool. Wix runs the business layer through its SDK and APIs, and you manage everything from the standard Wix dashboard.



What platforms do you connect?

AI builders like Base44, Lovable, Bolt, v0, Claude, Chatgpt, and Replit. Custom front ends built with Claude Code, Cursor, Codex or Gemini CLI. Frameworks like Next.js, Astro and SvelteKit, hosted on Vercel or Netlify and many more, just ask.



What Wix services are available?

eCommerce, Payments, Bookings, Events, Pricing Plans, CMS, Blog, Members, Contacts and CRM, Marketing, SEO and Analytics, plus restaurant tools.


How is this different from regular Wix Studio?

In Wix Studio, Wix builds and hosts the front end too. With Wix Headless, you can use any front end you want and Wix runs only the business behind it. Choose Studio for speed and visual editing. Choose Headless when you need a custom front end or already have one.


Do I need to be technical to manage it?

No. Orders, bookings, content and contacts are all managed in the same Wix dashboard millions of businesses already use. We handle the technical setup.


Will a headless site rank on Google?

It will if it's built correctly. Many AI-built front ends load content in the browser, which search engines and AI tools struggle to read. We build pages that arrive ready to read, with schema and sitemaps in place.



Can you fix an AI-built site that's already live?

Yes. We review what was built, keep what works, and connect it to Wix for payments, bookings and content. If the front end needs work too, our AI Prototype & Build Refinement service covers it.


Is it secure?

Wix Headless runs on Wix's infrastructure: global CDN, DDoS protection, SSL, 99.99% uptime, SOC 2 Type II and HIPAA compliance.


Testimonials

Tony

25/05/2025

Great work and really fast! They did such a good job I'm hiring them for a second project

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Built the front end? Let's build the business behind it.

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