Tiny Cupboards - Complex Multi-Level CMS
A Living Map for Travelers Who Cook.
Illustrated Domain partnered with Tiny Cupboards to design and build a living map for travelers who cook. Tiny Cupboards answers a question most people don’t ask until they’re hungry and far from home: where do I find good ingredients when I’m not where I live? Developed in Wix Studio, the site blends editorial storytelling with practical utility, guiding travelers to local grocers, farm stores, food co-ops, gourmet markets and zero-waste shops across the United States and Canada. Good Food in Great Places.
We built an interconnected system of dynamic databases in a complex Multi-Level CMS for countries, states, cities and markets, designed to power hundreds of automatically linked pages. Travelers can filter markets by country, state, city and market type, and each market page features a rotating image gallery, store details and a map. A Markets widget and Featured Destinations sections surface the best finds across the site, updating automatically as new markets are added. Destinations, markets and recipes all connect, so a traveler’s shopping list leads straight to the right local store.
Built for flexibility, scale and human need
Our team handled every stage, from UX planning and CMS architecture to design and copywriting. We structured the Food section to bring together recipes, meal ideas and shopping lists tailored to each destination, with seasonal and local content organized through blog categories and tags. Every page follows the Tiny Cupboards brand guidelines, from the signature typography to the color overlays and the traveling beet icon.
The site was designed to grow. What began as a plan for 24 destinations expanded into a full database of states, cities and markets, and we refined the URL structure for clean, SEO-friendly paths as it scaled. We also trained the Tiny Cupboards team to manage the blog, destinations, markets and featured content independently. Delivered as a fully functional prototype, the platform gives Tiny Cupboards a scalable foundation with magazine-quality storytelling, ready to become the go-to guide for travelers who cook.
Services Provided: Full Website Design & Build • Copywriting • Multi-level CMS Architecture (Countries, States, Cities, Markets) • Dynamic Markets Widget & Featured Destinations • Search & Filter Functionality • Food Section & Blog Architecture • SEO-Friendly URL Structure • Brand Guideline Implementation • Responsive Design QA • Blog & CMS Training • Site Transfer & Domain Support
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Contact: contact@illustrateddomain.com Site: illustrateddomain.com
About the Author Sarah A. Sherman is the founder of Illustrated Domain, a strategy-led digital agency recognized for helping brands thrive in a rapidly shifting search landscape. With 30+ years of experience spanning finance, film, and global nonprofit leadership, her work blends creative clarity with systems thinking. she now advises high-impact businesses navigate the intersection of AI search, SEO, and digital trust building not just traffic, but reputational equity that endures.
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