Veteran-owned rental management company.

A refreshed brand and booking experience for a veteran-owned short-term rental leader in Savannah.

Overview

BRB Properties Inc. is a veteran-owned short-term rental management company offering five-star service to both guests and property owners in Savannah and Tybee Island. Founded with a commitment to integrity, hospitality, and local expertise, BRB needed a digital presence that reflected their professional reputation and growth-ready mindset.

Illustrated Domain was hired to create a new visual identity and launch a modern website powered by Wix Studio including integrated booking capabilities, SEO enhancements, and a storytelling-driven brand experience. The goal was to unify their operational strength with a clean, compelling digital identity that speaks to owners and travelers alike.

The Challenge

The client’s previous website lacked the functionality, clarity, and visual strength to support their expanding business.

Key goals included:

• Showcasing the company’s personal service and veteran-owned distinction

• Communicating professionalism to property owners while remaining welcoming to guests

• Integrating future-ready booking tools and search visibility

• Translating a high-touch brand into a clean, effective website that could scale

  
  

Our Solution

We developed a modern, story-rich website and brand toolkit tailored to BRB’s audience and growth objectives:

• Wix Studio Website: Custom site featuring clear navigation, SEO-optimized content, mobile performance, and advanced booking tools.

• Visual Refresh: Refined logo usage, brand color adjustments, and photography integration to reflect the Savannah aesthetic.

• Copywriting + Messaging: Conversion-focused site copy that speaks to both owners and guests, plus refined brand tone across pages.

• SEO Pro Services: Local search optimization, keyword strategy, and Search Console integration to elevate Google visibility.

• Hospitality Integration: Embedded “Hospitable” booking widget, plus training support for ongoing content updates.

  
  

The Results

A more polished, scalable digital presence that reflects BRB’s values and operational excellence:

• Streamlined navigation and messaging aligned with both target audiences

• A high-converting platform ready for expanded property listings

• Stronger organic search visibility and SEO performance

• Internal team empowerment via training and editable assets

  
  

CTA

Looking to elevate your property brand with a site that converts?

Let’s create something built to grow.

About the Author

Sarah A. Sherman is the founder of Illustrated Domain, a strategy-led digital agency recognized for helping brands thrive in a rapidly shifting search landscape. With 30+ years of experience spanning finance, film, and global nonprofit leadership, her work blends creative clarity with systems thinking. she now advises high-impact businesses navigate the intersection of AI search, SEO, and digital trust building not just traffic, but reputational equity that endures.

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Book a call or email contact@illustrateddomain.com